Knowing a tiny bit of programming can go a long way in business. You DO NOT need to be a programmer, but knowing basics of programming can save you thousands of dollars.
But it goes way beyond that, it can open up opportunities your competitors simply do not have.
Programming Savings
As a business you’re always testing new things on your website. And having to call a developer for every little tiny thing can be very expensive.
So knowing how to do the most basic stuff can save you a lot of money. And you can also test more things now that you’re not straining your budget with unnecessary developement costs.
And the more things you test, the higher chance for your success. And the higher your profits.
Business Programming Opportunities
Even if you had the money to pay the developers to do everything, it doesn’t mean they are available 24/7.
What if your market is in different time zone (which is a very realistic scenario)? And you have an awesome idea you want to test. It won’t take more than a minute to change for your developer.
BUT
It’s middle of the night and your developer is fast asleep. What now?
You lose a day and you lose momentum.
However, if you could do it yourself you could easily outpace your competitors (because their developers are also sleeping). 😁
Which Language?
As a business owner you only need languages related to your website and those are:
- HTML
- CSS
- JavaScript
HTML and CSS are super simple languages that only define content and styling of your page. And you can learn the basics in just a couple of days.
JavaScript is used to define behavior on your page and will take couple of weeks to understand how it works on a basic level.
BUT
After you do this, you have a permanent business advantage. And I don’t see anything else you can learn that will give you such a high ROI on your time investment.
P.S. -> read this article if you want to double your salary